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« Reply #1 on: July 09, 2008, 01:38:31 pm » |
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Now that the 'Listen Again' facility for the You and Yours programme has expired, I am printing, with the knowledge of the BBC, the verbatim transcript f the interview. The BBC are unable to provide such a facility themselves due to space constraints.
Transcript of the You and Yours Interview with Ashley Bateup 2.7.08
Q – First of all, why were you advertising these films that you didn’t actually have, Ashley?
AB – We wasn’t advertising those films at all and
Q – But don’t you agree that if someone logs onto a film download site and sees pictures of Xmen, the Simpsons and what have you they would expect those films to be available
AB – I take that point indeed but we weren’t driving any traffic to that home page and I think your point that ….
Q – But that is the front page of the film website …
AB – It is indeed and the point I’d answer in there when they sign up to the site they have three days free to look around that site and see whether or not the content that’s being offered is something they want to become part of and a member of …
Q – But it wasn’t just pictures, you also stated on the website you had agreements with distributors when you didn’t …
AB - ….We had more than agreements. That’s not the fact, we have more than agreements in fact we have a contract with a supplier who has contracts and relationships with major studios to provide us with the content for our sites that is a fact
Q – So if that’s a fact why have you had ‘cease and desist’ letters relating to images from Warner Brothers and 20th Century Fox Films because they said they did not have an agreement with you?
AB – They don’t have an agreement with us, there is an agreement in place as Michael rightly points out in his piece with BIBC Ltd. In relation to those specific images on the screen indeed they were there inappropriately and we removed those with immediate effect when we received a fax from fax [sic] regarding those but we do have contracts in place to populate our sites with mainstream content.
Q – Well, as you say, Ashley, you have changed the website now because I logged on it last night and instead of the Xmen it’s all black and white classic films now. Do you think though that you’re still misrepresenting what the site is about because they look like old classic silent movies, but are you more likely to get Busty Beauties than Buster Keaton?
AB – It depends how you come to us and what you’re really looking for. The point I go back to: All of the marketing we’re doing at the moment is very much driven towards the marketed Adult segment and that’s what we’re focussing on all our work ….
Q – But shouldn’t that be clear when you first go to that site, that you don’t see those black and white stills, there should be much more of a clue there. At least with the last one they knew they were on a pornographic website, they don’t here, they think they’re on a film website.
AB - But people aren’t signing up. We have looked at all of our statistics following Michael’s piece to see how many people are signing up through that homepage and I think the piece has been run out of context in the sense that people are signing up through that homepage – they’re not, it’s a handful of folk that have signed up from the homepage, and they don’t see that homepage before they sign up.
Q – So you don’t think you’ve misled consumers?
AB – Not not at all, no we don’t. All the sign ups we’re getting for our business at the moment are coming through our adult advertising, and we’re making very clear what they’re signing up to and we still give them 3 days to review that sign up …
Q – And if they don’t cancel after that three day free trial which I believe you’ve made it more difficult for them to sign up so they don’t just do it without realising, will they still be blasted with these pop ups?
AB – (Yes yes indeed there’s a process) They’re not blasted with popups at all, ,,,, the maximum of 30 pop ups in accordance with the undertakings decided with the OFT and the OFT and us believe these pop ups are now the right balance to inform the consumer of their liability to pay the bills for the services they’ve accessed and as I say its limited to 30 and the amount of time they can be held open is for a maximum of one minute
Q – But they’re still happening and they will block your computer while they’re there
AB – It doesn’t block the computer at all, no, the computer is still able to carry out other functions while, it’s a function of Windows to be able to multitask
Q – Right. Ashley Bateup, thank you.
AB – Thank you.
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